A NAKED calendar celebrating a Herefordshire man’s lust for life is raising thousands of pounds for the Midlands Air Ambulance and making waves in the US.

Friends and family of 21- year-old Rich Warr, who died in a car crash near Shobdon last August, created the GameBirds calendar to raise funds for the ambulance.

The New York Daily News ran a story about the calendar on its website garnering a positive reaction from its readers.

The girls behind the fundraiser, including Rich’s sisters Hannah, Gemma and Verity, have already made £16,000 selling the calendar online, but hope to reach £25,000 with shop sales.

The calendar, costing £10, was unveiled at the air ambulance’s Strensham headquarters last week. A signed copy was auctioned on the day and raised £250.

The girls will be selling the calendar in Hereford city centre on Tuesday.

For more details, including a full list of stockists, visit gamebirdscalendar.co.uk.