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Brewery calendar is a nostalgic treat
9:40am Tuesday 13th November 2012 in News
FANS of Herefordshire ale Dorothy Goodbody now have something to hang on their wall as well as satisfy their thirst.
The Wye Valley Brewery has brought the character to life with a 2013 calendar created at a hop farm near Ledbury.
The brewers from Stoke Lacey, near Bromyard, received more than 90 applications from potential Dorothys, all keen to represent the character in the 1950s-style photo-shoot at Pridewood Farm, Ashperton.
For the occasion, Wye Valley came together with London vintage fashion designer Vivien of Holloway, who is a life-long 50s lifestyle enthusiast.
The winner was Lucy Dearden, of Folkestone in Kent. She won a prize package including a professional photo-shoot package, a luxurious overnight stay, a 1950s style dress from Vivien of Holloway, a framed photo from the shoot, copies of the calendar and a case of Dorothy Goodbody’s ales.
The runner-up, also featured in the calendar, was Hannah Tuffin, of Hereford.
Jennie Hermolle, brewery marketing executive, said: “We were overwhelmed by the response to this competition – and there were so many fantastic entries – it was really hard to pick just one winner.
“But in the end, Lucy’s entry won over judges for her spirited prose explaining why she would be a great Dorothy for the day and her winning smile.”
Miss Dearden said: “I had a great time, it was amazing to be transformed into the 1950s look, the clothes were beautiful.
“It was surprisingly hard work though and I certainly deserved a bottle of Dorothy Goodbody’s by the end of the day.”
More than 1,000 copies of the calendar will be distributed to brewery customers and for Dorothy fans they are also available to buy from the brewery shop.