Clothing store Jingo latest to close its doors

INDEPENDENT Hereford clothing retailer Jingo Clothing is the latest high street store to close its doors.

The men’s fashion shop, launched by Graham Warr 33 years ago, has ceased trading at its flagship location in High Town as young shoppers increasingly look to Worcester or online for their high-end brands.

Craig Lewis, who ran the Hereford store, is now focussing the company’s efforts on its new website to offer an alternative to Herefordshire shoppers.

“You look out the door and Hereford just gets older and older,” said Lewis.

“Our main demographic is 15 to 25-year-olds. Many have moved away, and more and more we’ve found they were travelling to Worcester anyway.

“It’s never welcome to close, and when you’ve been there so long it’ll be noticed, but it just made sense.”

Following a tough time for retail this latest closure is a further signal of the changing shopping habits of the younger generation.

Jake Smithers, aged 22, said: “Shopping online’s easier, but if I was in town I always had a browse in Jingo.

“It’s a loss because Jingo had decent brands – but online there are limitless brands at better prices.”

While Jingo’s shutters are closed in Hereford, trading continues at its Crowngate location in Worcester.

Comments (22)

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1:54pm Mon 18 Feb 13

gedina says...

so HT, how about reportiong on the new local businesses that are openiing within Hereford for a change?
It is not all doom, and gloom you know.
so HT, how about reportiong on the new local businesses that are openiing within Hereford for a change? It is not all doom, and gloom you know. gedina

9:40pm Mon 18 Feb 13

Biomech says...

" as young shoppers increasingly look to Worcester or online for their high-end brands"

This is the most sensible and thought out thing the HT has written in months. All us commenters keep saying that Hereford is worthless, that people don't come here because of the parking and those that live in town shop in Worcester or Cardiff.

Thank you for finally acknowledging what we repeatedly say.
" as young shoppers increasingly look to Worcester or online for their high-end brands" This is the most sensible and thought out thing the HT has written in months. All us commenters keep saying that Hereford is worthless, that people don't come here because of the parking and those that live in town shop in Worcester or Cardiff. Thank you for finally acknowledging what we repeatedly say. Biomech

10:03am Tue 19 Feb 13

bobby47 says...

Well I say we've gotta reinvent ourselves and come up innovative ideas to get people to come to our High Town.
Despite the parking charges, the cratered roads and the general nothingness that currently exists, we've gotta think outside the box and get people to come and see us even if its to bear witness to our daily misery.
Imagine how many people would turn up to see, say, the man who could levitate.
Find a man who had this ability to defy gravity and levitate in front of the public and that would be a definite draw and attraction.
I'd come to Hereford to see that and a few, not all, but a few of my friends would definitely visit High Town to witness that extraordinary event.
It doesn't have to be a man who could levitate. I mean we'd be extremely fortunate to find such a man or a woman. Both sexes are equally able to seek the ability to levitate.
It could be something less strange but equally interesting. Take for example a man or a woman who suffered the stigmata. That would bring thousands into High Town. High Town would become a place for devout pilgrims who thirsted to see the gaping wounds brought on by the stigmata.
We could even consider cheating. We could grab hold of Jarvis, deliberately inflict the signs of the stigmata and then wheel him up Broad Street and into High Town. Mind, we'd have to gag him for he's sure to shout, 'the bloody Posters did this to me at the back of Boots'.
All Im saying is, we've gotta start coming up with some fresh ideas. If levitation or the stigmata ain't to your liking then come up with some other idea that's sure to get people visiting High Town.
Well I say we've gotta reinvent ourselves and come up innovative ideas to get people to come to our High Town. Despite the parking charges, the cratered roads and the general nothingness that currently exists, we've gotta think outside the box and get people to come and see us even if its to bear witness to our daily misery. Imagine how many people would turn up to see, say, the man who could levitate. Find a man who had this ability to defy gravity and levitate in front of the public and that would be a definite draw and attraction. I'd come to Hereford to see that and a few, not all, but a few of my friends would definitely visit High Town to witness that extraordinary event. It doesn't have to be a man who could levitate. I mean we'd be extremely fortunate to find such a man or a woman. Both sexes are equally able to seek the ability to levitate. It could be something less strange but equally interesting. Take for example a man or a woman who suffered the stigmata. That would bring thousands into High Town. High Town would become a place for devout pilgrims who thirsted to see the gaping wounds brought on by the stigmata. We could even consider cheating. We could grab hold of Jarvis, deliberately inflict the signs of the stigmata and then wheel him up Broad Street and into High Town. Mind, we'd have to gag him for he's sure to shout, 'the bloody Posters did this to me at the back of Boots'. All Im saying is, we've gotta start coming up with some fresh ideas. If levitation or the stigmata ain't to your liking then come up with some other idea that's sure to get people visiting High Town. bobby47

10:43am Tue 19 Feb 13

Biomech says...

"we've gotta think outside the box"

We've all done that, and come to the conclusion shopping is much better outside of the box (Hereford).

The Bull statue seemed to bring in some spectators, the HC need to now embrace it as it's a great marketing tool. The HC don't want people climbing on it, drunk people taking photos whilst riding it bareback - when, in fact, that's exactly what you do want. You want people coming to Hereford and getting a photo with the Bull and then posting it online - make it something that people need to do whilst in Hereford. Social media is a very powerful tool.

You don't go to Chichen Itza and not have your photo taken in the ruins, or go to Boston and not have your photo outside the Cheers pub.
"we've gotta think outside the box" We've all done that, and come to the conclusion shopping is much better outside of the box (Hereford). The Bull statue seemed to bring in some spectators, the HC need to now embrace it as it's a great marketing tool. The HC don't want people climbing on it, drunk people taking photos whilst riding it bareback - when, in fact, that's exactly what you do want. You want people coming to Hereford and getting a photo with the Bull and then posting it online - make it something that people need to do whilst in Hereford. Social media is a very powerful tool. You don't go to Chichen Itza and not have your photo taken in the ruins, or go to Boston and not have your photo outside the Cheers pub. Biomech

10:48am Tue 19 Feb 13

Biomech says...

In fact, dress it up, get some suitable (removable) paint and theme the Bull at certain holidays - look at the little boy peeing in Brussles (or statue of I should say), it's a 61cm tall figurine of a prepubescent boy p!ssing. And yet, it's famous across the world.

http://www.google.co
.uk/search?hl=en&sit
e=imghp&tbm=isch&sou
rce=hp&biw=1680&bih=
959&q=brussels+boy+p
eeing+statue&oq=brus
sels+boy&gs_l=img.3.
0.0j0i24l3.1316.4825
.0.5752.12.10.0.2.2.
0.58.403.10.10.0...0
.0...1ac.1.3.img.XkR
2AKoK0bU
In fact, dress it up, get some suitable (removable) paint and theme the Bull at certain holidays - look at the little boy peeing in Brussles (or statue of I should say), it's a 61cm tall figurine of a prepubescent boy p!ssing. And yet, it's famous across the world. http://www.google.co .uk/search?hl=en&sit e=imghp&tbm=isch&sou rce=hp&biw=1680&bih= 959&q=brussels+boy+p eeing+statue&oq=brus sels+boy&gs_l=img.3. 0.0j0i24l3.1316.4825 .0.5752.12.10.0.2.2. 0.58.403.10.10.0...0 .0...1ac.1.3.img.XkR 2AKoK0bU Biomech

5:38am Wed 20 Feb 13

JohnBoym458 says...

Graham Warr got it spot on "You look out the door and hereford just gets older & older".....Thats exactly what is happening to our City Centre because of no investment......We are 20yrs behind every other city in the country. There is always the city centre coffee ( The Office ) shop i suppose......What a sad dump
Graham Warr got it spot on "You look out the door and hereford just gets older & older".....Thats exactly what is happening to our City Centre because of no investment......We are 20yrs behind every other city in the country. There is always the city centre coffee ( The Office ) shop i suppose......What a sad dump JohnBoym458

1:43pm Wed 20 Feb 13

Biomech says...

I wonder if local businessman being blunt about the problems will make a difference? They certainly don't listen to the public.
I wonder if local businessman being blunt about the problems will make a difference? They certainly don't listen to the public. Biomech

3:05pm Wed 20 Feb 13

dippyhippy says...

Biomech,from what I have been told,local businesses have been pretty vocal about their concerns,but still haven't ben listened to.These are people who create local jobs,keep money within the local community and know a thing or two about balancing the books.They could run naked,up to the town hall, with the words "Save us from this mess"tatooed on their buttocks,and still the council would take not one jot of notice.
Biomech,from what I have been told,local businesses have been pretty vocal about their concerns,but still haven't ben listened to.These are people who create local jobs,keep money within the local community and know a thing or two about balancing the books.They could run naked,up to the town hall, with the words "Save us from this mess"tatooed on their buttocks,and still the council would take not one jot of notice. dippyhippy

3:07pm Wed 20 Feb 13

dippyhippy says...

Apologies - should have been tattooed!
Apologies - should have been tattooed! dippyhippy

3:54pm Wed 20 Feb 13

Biomech says...

I did see the guy from Lakelands also voiced his thoughts.

Shame really, and no wonder so many are giving up.
I did see the guy from Lakelands also voiced his thoughts. Shame really, and no wonder so many are giving up. Biomech

3:55pm Wed 20 Feb 13

Biomech says...

heh on a mildly related note - it looks my post of actual facts and figures sent the HT Censor Board over the edge. I know they don't like to have research in their articles, but I didn't think they were that adverse to the facts :P
heh on a mildly related note - it looks my post of actual facts and figures sent the HT Censor Board over the edge. I know they don't like to have research in their articles, but I didn't think they were that adverse to the facts :P Biomech

4:10pm Wed 20 Feb 13

dippyhippy says...

I can't believe the HT keep on taking down complete threads of posters comments - There's me arguing that we should all listen to each others points of view,and within seconds,everyones point of view has vanished!
I can't believe the HT keep on taking down complete threads of posters comments - There's me arguing that we should all listen to each others points of view,and within seconds,everyones point of view has vanished! dippyhippy

4:46pm Wed 20 Feb 13

Shadowstorm says...

I had just written out a long reply to Miss Taken too. booooooo
I had just written out a long reply to Miss Taken too. booooooo Shadowstorm

4:54pm Wed 20 Feb 13

Biomech says...

heh, it seems that they only take down threads when people post facts and research, I guess they don't want to look like they are being out done by some lunatic comment poster
heh, it seems that they only take down threads when people post facts and research, I guess they don't want to look like they are being out done by some lunatic comment poster Biomech

5:09pm Wed 20 Feb 13

dippyhippy says...

Its a real shame that they feel the need to keep doing this.I just hope that Bobbys repetetive strain injury improves,and that he will return to the debate!Shadowstorm,s
ave that thought - you will get to make your point again I am sure!
Anyway,where is Mizza? Its half term,so chances are he'll be busy with his wife and bin lids(his words,not mine!)Mizza - the strike is over.Get back to posting,you lazy ar5e!!
Its a real shame that they feel the need to keep doing this.I just hope that Bobbys repetetive strain injury improves,and that he will return to the debate!Shadowstorm,s ave that thought - you will get to make your point again I am sure! Anyway,where is Mizza? Its half term,so chances are he'll be busy with his wife and bin lids(his words,not mine!)Mizza - the strike is over.Get back to posting,you lazy ar5e!! dippyhippy

5:19pm Wed 20 Feb 13

dippyhippy says...

One other thing,Shadowstorm,th
ere are plenty of other stories to get your teeth into,on the "public health" thread, some poor soul almost lost his dog down a pot hole,and on another,ideas are being put forward for a fond farewell to Hereford Matters. So many comments to post-o little times.....
And on another completely separate issue,Biomech did you ever do anything about your idea for tweeting about the traffic in Hereford?
One other thing,Shadowstorm,th ere are plenty of other stories to get your teeth into,on the "public health" thread, some poor soul almost lost his dog down a pot hole,and on another,ideas are being put forward for a fond farewell to Hereford Matters. So many comments to post-o little times..... And on another completely separate issue,Biomech did you ever do anything about your idea for tweeting about the traffic in Hereford? dippyhippy

5:29pm Wed 20 Feb 13

Biomech says...

I did, it has more followers than my own twitter account :P But isn't quite generating the public interaction I was hopping for ... yet :P
I did, it has more followers than my own twitter account :P But isn't quite generating the public interaction I was hopping for ... yet :P Biomech

11:17am Thu 21 Feb 13

dodger3 says...

Hereford is not alone-throughout the kingdom stores are closing, shopping habits are changing.Many retailers have not embraced change-mix 'n' match, sell in your store and on-line. I believe several local retailers are already doing so-successfully. As I have previously stated, retailing/shopping habits have consistently metamorphised over the last fifty years-those who recognise this may survive and flourish.
Hereford is not alone-throughout the kingdom stores are closing, shopping habits are changing.Many retailers have not embraced change-mix 'n' match, sell in your store and on-line. I believe several local retailers are already doing so-successfully. As I have previously stated, retailing/shopping habits have consistently metamorphised over the last fifty years-those who recognise this may survive and flourish. dodger3

11:17am Thu 21 Feb 13

dodger3 says...

Hereford is not alone-throughout the kingdom stores are closing, shopping habits are changing.Many retailers have not embraced change-mix 'n' match, sell in your store and on-line. I believe several local retailers are already doing so-successfully. As I have previously stated, retailing/shopping habits have consistently metamorphised over the last fifty years-those who recognise this may survive and flourish.
Hereford is not alone-throughout the kingdom stores are closing, shopping habits are changing.Many retailers have not embraced change-mix 'n' match, sell in your store and on-line. I believe several local retailers are already doing so-successfully. As I have previously stated, retailing/shopping habits have consistently metamorphised over the last fifty years-those who recognise this may survive and flourish. dodger3

5:01pm Thu 21 Feb 13

dippyhippy says...

Quite agree with your comment,dodger3,but sky high business rates,and this "will they stay or will they go"(olm development)question mark,hanging overhead,its not suprising that so many are struggling.
Quite agree with your comment,dodger3,but sky high business rates,and this "will they stay or will they go"(olm development)question mark,hanging overhead,its not suprising that so many are struggling. dippyhippy

5:16pm Thu 21 Feb 13

Biomech says...

If Hereford High Town was on the stock exchange - everyone would be selling right now.
If Hereford High Town was on the stock exchange - everyone would be selling right now. Biomech

5:16pm Thu 21 Feb 13

Biomech says...

... which is, essentially, what so many of these business owners are doing.
... which is, essentially, what so many of these business owners are doing. Biomech

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