The end is near for £75k council magazine

THE “free” self-promotional magazine that cost Herefordshire Council some £75,000 a year to produce is being cut.

The council confirmed this week that Herefordshire Matters, the publication which critics dubbed Pravda, no longer has a budget.

Campaigner Nick Jones, who first publically questioned the purpose of the magazine at a full council meeting in 2010, told the Hereford Times: “If I said this Pravda will be sadly missed, I'd find I had a nose as long as Pinocchio the next morning.”

That full council meeting confirmed the cost of the then bi-monthly magazine as being around £75,000 a year.

Councillor June French, then cabinet member for corporate and customer services, told the meeting that the council budgeted £12,500 per edition with the gross annual cost being £75,000 based on six editions a year delivered to more than 80,000 households and other locations.

Members heard that this distribution was the highest cost element of the magazine, with council staff contributing to content and advertising revenue worth about £30,000 a year.

In support of the magazine, the council cited surveys showing that nearly 100 per cent of respondents found the articles interesting or covering issues important to them.

Subsequently, the very existence of Herefordshire Matters became an issue the council’s critics could rally around.

The council kept up – and stepped up – support for the magazine even when local government secretary Eric Pickles toughened up the rules on council publications saying less should be spent on “Pravdas that end up in the bin” at the expense of frontline services.

Disability campaigners called for cash spent on the magazine to be channelled instead towards carer support.

In November last year, a Freedom of Information (FoI) request revealed the total cost of the magazine – produced by Herefordshire Council and NHS Herefordshire – over that financial year was £74,505.

The direct cost of printing one edition of the magazine was put at £7,000 – or £28,000 per year – with the council funding the printing costs.

Other details confirmed included:

  • 82,500 copies produced per edition, to be distributed by Royal Mail.
  •  NHS Herefordshire funded the distribution costs, and the typical direct cost for distribution had been £7,000 per edition, or £28,000 per year.

In a statement to the Hereford Times this week, the council said it had “not set a budget” for Herefordshire Matters next year and had no plans for a future print edition.

The council did not, however, rule out some kind of online option.

Comments(52)

GDJ says...
12:56pm Sat 23 Mar 13

Well done to Nick Jones. It shouldn't need committed members of the public to prise this little toy out of the council's sticky fingers especially when so many other aspects of what they really should be doing is so poor.

I see the government has now issued an urgent improvement notice regarding child protection
http://www.bbc.co.uk
/news/uk-england-her
eford-worcester-2185
9804

But the council is quoted as saying that things aren't too bad because the way they have dealt with 70% of cases has been adequate or better. So, only 30% of child protection cases are not dealt with adequately. The fact that they put out this statement and thought it reassuring speaks volumes.

bobby47 says...
1:05pm Sat 23 Mar 13

They didn't rule out some sort of online option!
Bloody Hell! Still they have not grasped the real point. No more pointless waste. I don't care in what shape or form that waste is delivered to me. I don't bloody want that waste to be generated by the Council.
I don't want somebody added to the payroll and told to create a Hereford Matters website and to incorporate spin, rubbish, drivel and tripe onto the web pages for my perusal.
They're relentless. Mark my words, give this bunch of incompetent bungling idiots the 'heads up' to go ahead with that little slice of pleasure and before you know it, they'll have a Manager, a Supervisor, two team leaders and a bunch of authors who will cost us an arm and a bloody leg.

TwoWheelsGood says...
2:12pm Sat 23 Mar 13

bobby47 - the point is surely that they already have most of those incompetent bungling idiots, taken on during the Labour years of social engineering, and therefore they must be found other things to do, on paper at least. This is why nothing ever changes, spend never comes down and debt always increases in the public sector. They simply do not know how to run a tight ship and wouldn't if they could - they're all on too much of a good thing.

bobby47 says...
4:47pm Sat 23 Mar 13

TWG, Yeah. Our most recent problem was getting to this point where they realised their lavish and excess fuelled bubble was burst. Next, it'll be getting them to react and change their cultural methods of spending a quid on us and a fiver on themselves.
It'll take time my good old friend but they'll get it in the end.
In the meantime, we do what we do well. Moaning, groaning, ranting and raving about it all.

Ubique5740 says...
5:58pm Sat 23 Mar 13

Herefordshire Matters will be no more,
Never will it drop through the door,
But money must be saved to help this town,
So maybe 14 lime trees will not come down.

TwoWheelsGood says...
6:53pm Sat 23 Mar 13

244 objections now online to the Lime-acide. Revised drawings still awaited AND a decision must be issued by 31 March - that’s cutting it rather fine methinks. I suspect the report is already written.

Ubique5740 says...
7:01pm Sat 23 Mar 13

Due to the Easter Hols would think that the decision regarding the lime trees must be made by next Thursday 28th .
As you say TWG the report must have been written by now and perhaps circulated to Cllrs.

Grid Knocker says...
7:39pm Sat 23 Mar 13

Come on Cllr Graham Powell: we know you're skulking there behind the sofa!

Tell us the truth (and no fingers crossed behind your back): are the Lime trees coming down or not?

dippyhippy says...
10:33pm Sat 23 Mar 13

14 Lime Trees,standing in a row,
14 Lime Trees standing in a row,
There isn't one good reason,
Why a single tree should go,
So keep the 14 Lime Trees,
Standing in their row!!

I am so heartenend by the support shown on here for the trees, and for all the poetry,you talented bunch, Ubique,fantastic!!

I would love Our Graham to come on and give us a quick reminder about whats supposed to be happening, It would be helpful to know at least, if I am going to need to book some time off work!!

TwoWheelsGood says...
11:01pm Sat 23 Mar 13

What's the betting that the foul deed is done at 4am on Good Friday ...

Roger J says...
10:00am Sun 24 Mar 13

Are they now on a roll ? could we possibly see an end to the bottled water culture & a return to good old Dwr Cwmru tap water.

dippyhippy says...
12:06pm Sun 24 Mar 13

Two Wheels, do you know if there is the possibility of an appeal, should the decision not be favourable? And is there a minimum time limit before the council releasing their report,and being able to go ahead with this most dastardly of deeds?? I mean,is it possible for the report to come out on Thursday,and the axe to be swung on Friday,or do we get a second opportunity to try and put a stop to this??Sorry to bombard you with questions, but you seem to have a pretty good grasp on how the "wheels" of this turn!

Ubique5740 says...
12:13pm Sun 24 Mar 13

dippyhippy - our King Bobby must consider appointing you as his Poet Laureate , your poems tell it as it is (or should .

dippyhippy says...
12:23pm Sun 24 Mar 13

Thankyou Ubique! I have a rich and varied assortment of skills - none of them particularly useful, but hey ho!

dippyhippy says...
12:59pm Sun 24 Mar 13

I do actually quite like the idea of being King Bobbys poet Laureate, hoping this might swing it for me...

"Studmarsh."
King Bobby dug for Studmarsh,
But he dug in the wrong place,
He dug and dug,from dawn 'til dusk,
Getting redder inthe face.

As he rested on his shovel.
He staightened up his crown,
Then reached for the diazepam,
They always calmed him down.

As night approached he faltered,
Raised his eyes up to the sky,
"Jarvis ! you're to blame for this!
My blood pressures never been so high!"

Ubique5740 says...
1:02pm Sun 24 Mar 13

Dippy, Fantastic .Well Done, how can our King not consider you .

dippyhippy says...
1:04pm Sun 24 Mar 13

I live in hope!

Ubique5740 says...
1:18pm Sun 24 Mar 13

Think that I have just seen Bobby in the Barrels ......hope that he will make the decision with a clear head.

dippyhippy says...
1:32pm Sun 24 Mar 13

I have every confidence that a few refreshing pints, will only help my cause!

bobby47 says...
1:33pm Sun 24 Mar 13

Dippy, What can I say...............A brilliant piece of work. Its very, very good. Very impressive.
And as for our Ubique, you're a yard away from being as mad as me my old friend.

dippyhippy says...
1:36pm Sun 24 Mar 13

But do I get the job???????????

Ubique5740 says...
1:55pm Sun 24 Mar 13

Bobby. - well?

dippyhippy says...
2:12pm Sun 24 Mar 13

The suspense is killing me.....has he gone back to the pub I wonder..????

Ubique5740 says...
2:17pm Sun 24 Mar 13

Just realised that according to my recent NHS well man health check I have been binge drinking (again) . Just drunk 2/3 of a bottle of very nice Aldi wine. First this week - O Dear

I am sure that it was Bobby in the Barrels. This man, dressed in his grandma clothing was surrounded by wide eyed tough looking men who were hanging onto every word he was saying. It's got to be Our King.

dippyhippy says...
2:27pm Sun 24 Mar 13

But did he have one, weeping eye and was he scratching from his latest eczema flare up?? These are the give away signs!! Anyone can wear there Grannys dress and pretend to be King!

Ubique5740 says...
2:36pm Sun 24 Mar 13

dippyhippy, perhaps I did jump to conclusions . To support my identification this person did have a fishing rod lying in the corner and he was wearing waders tucked under the dress he was wearing ( not a pretty sight really - but each to their own). I am sure that one of the listeners was wearing glasses and a posh raincoat ,he was called Graham.

dippyhippy says...
2:44pm Sun 24 Mar 13

" The Well Man Clinic"

Ubique,you're not a "well man",
Help and guidance you should seek,
You'll never be a "well man"
If you binge drink once a week!

I know you've been to Aldi's,
The bottle's in your hand,
You go home and you neck it down,
'Til you can hardly stand!

Try a mineral water,
Try a ginger beer,
Then you'll be a "well man"
And the clinic staff will cheer!

dippyhippy says...
2:45pm Sun 24 Mar 13

Must be him then!

Ubique5740 says...
2:51pm Sun 24 Mar 13

dippy ,love it,thanks - I will read it out at my 50th wedding anniversary party in a few months time.

I think that Bobby managed to stagger home and fell asleep dreaming of Studland, nightmaring onJarvis , and composing his next ramblings.

bobby47 says...
2:55pm Sun 24 Mar 13

Good God! Yes, the jobs yours Dippy.
You are now Poet Laureate and as soon as we can get Jarvis out, you and Ubique get to sit on the top table and arrange the thrice weekly trolley dash around Lidl's.
Now bloody leave me be. I've swallowed two diazepam, I'm chewing on psilocybin mushrooms, the grandkids are trying to communicate with me and I'm trying to digest a custard slice in an effort to sober up.

dippyhippy says...
2:58pm Sun 24 Mar 13

Thanks Bobby!
Ubique, you are welcome! And congratulations on the whole 50 years thing, thats a real cause for celebration!

Ubique5740 says...
3:06pm Sun 24 Mar 13

Dippy, your efforts have been recognised at last. Now the hard work starts , our King is not easily satisfied - not sure if that's true if a custard slice and his grand children will make him happy. That would certainly make me happy.

littlewhitebull says...
3:13pm Sun 24 Mar 13

Dippyhippy - I have just read your superb poems. Simply brilliant contributions - keep them coming - very enjoyable.
You certainly don't need my new dictionary!

dippyhippy says...
3:39pm Sun 24 Mar 13

Thanks Littlewhitebull!
In council speak - I look forward to the challenges of my new role,and am fully committed to enabling service users to enhance their lives through the medium of poetry!

GDJ says...
4:21pm Sun 24 Mar 13

Dippyhippy
If you are going to be a council style poet you will need a supervisor and manager to make sure that your poems are consistent with the poetry strategy - they will charge some of their time to your budget and you may have to reduce the numbers of lines to make the requisite savings to pay for the supervision.
You may be required to produce a 200 line progress report for the scrutiny committee after each line of poetry is completed as well. I hope you can see that this will only encourage your creativity and commitment.

Ubique5740 says...
4:33pm Sun 24 Mar 13

GDJ You forgot to add the H and S assessment .

GDJ says...
4:57pm Sun 24 Mar 13

Ubique

You are right. However your unfair criticism has caused me undue stress and I will need significant time off from the poetry directorate (limerick team). Dippyhippy will need an interim health and safety manager.

Ubique5740 says...
5:32pm Sun 24 Mar 13

My apologies GDJ ,will you require counselling ?

You may think Health and Safety is a chore
But there’s no such thing as an accident anymore
I slipped on a wet floor & twisted my knee
So I will call one of those numbers from the TV

I can't claim that I thought of this
poem. Life is to busy and dippyhippy is doing very well.

Just a thought - some time ago a Poster complained that the Posters were going away from the article ,apologies but that's the way of the world .

dippyhippy says...
8:37pm Sun 24 Mar 13

Dear Lord! A supervisor? A manager?
Progress reports?? No, sorry, I may have to resign my post if that is to be my fate. I shall be a freelance protest poet!
But wait! If I am,and I am, to be Poet Laureate to our own King Bobby, then surely such nonsense will not apply??

Ubique,you are quite correct in what you say,and in this case, "Hereford Matters" no longer matters, so it should not be a problem that we have gone off on a completely different path!

dippyhippy says...
9:02pm Sun 24 Mar 13

A Sarcastic Poem.

A tear rolled down my face today,
My life it is in tatters.
I read the news with disbelief -
"The end of Hereford Matters."

"This cannot be!" I screamed aloud,
At this councils slight of hand,
"It's a highlight of the year for me,
A bargain,at seventy five grand"

But, it's true,and so I say,
With sad and heavy heart,
Frame your last edition
And re-cycle it as art!!

Gillian1961 says...
9:02pm Sun 24 Mar 13

dippyhippy wrote:
Thanks Bobby!
Ubique, you are welcome! And congratulations on the whole 50 years thing, thats a real cause for celebration!
As the Hereford Times web site been going 50 years really

WYSIATI says...
4:25am Mon 25 Mar 13

poet dippy it sounds as if what you want is to be an agency poet - twice as much money, no responsibility, come and go as you please and run off all the way to the bank enjoying ripping off the council tax payer leaving half finished missives in your wake

GDJ says...
10:51am Mon 25 Mar 13

WYSIATI wrote:
poet dippy it sounds as if what you want is to be an agency poet - twice as much money, no responsibility, come and go as you please and run off all the way to the bank enjoying ripping off the council tax payer leaving half finished missives in your wake
WYSIATI,

Your suggestion will only make money for dippyhippy and there is no benefit for you and me.

If we, as the council, pay dippyhippy £100 per day to write poetry at the moment, why don't we place him/her in an arms length company of which we are directors and guarantee to pay that company £200 per day for supply of all our rhyming needs. We could justify it by saying we plan to sell the same poems to other councils and that will make profit. Whether it does make money doesn't matter because we will keep all the details secret. It will also look like we've cut our costs by £100 day on wages.

Ubique5740 says...
11:22am Mon 25 Mar 13

Please Please can I join? I will not make many expense claims - the ones I do can be lost with the salary , or to make it look better give me a bigger salary with no expenses, that will allow the appointed Media Officer chance to release a news story stating that no expenses are claimed. The Audit by the Department Finance Officer will support this story .

TwoWheelsGood says...
1:04pm Mon 25 Mar 13

dippyhippy wrote:
Two Wheels, do you know if there is the possibility of an appeal, should the decision not be favourable? And is there a minimum time limit before the council releasing their report,and being able to go ahead with this most dastardly of deeds?? I mean,is it possible for the report to come out on Thursday,and the axe to be swung on Friday,or do we get a second opportunity to try and put a stop to this??Sorry to bombard you with questions, but you seem to have a pretty good grasp on how the "wheels" of this turn!
Only applicants can appeal, so, no. As soon as the decision (not the report) is signed, they can fire up the chainsaws. No second opportunity. That’s why these things are nearly always inevitable - councillors put up a smoke screen to take the initial heat off, and then bang, the deed is done. As of just now, the councils website still shows no revised scheme received. I suppose if this is not received in time, the Council may well refuse the original scheme, which would be a good outcome, for now. A resubmission will inevitably follow.

TwoWheelsGood says...
1:22pm Mon 25 Mar 13

GDJ- that is a deeply brilliant way of explaining how the likes of Hoople Ltd or the forthcoming Hereford Enterprise Zone Ltd are taking our money and telling us black really is white.

Ubique5740 says...
1:48pm Mon 25 Mar 13

TWG , awh, that's not fair ,I am the best person for the job- Oh! that irrelevant when it come to Public Service - have to speak to my Cllr friend to see what they can do !

GDJ says...
4:18pm Mon 25 Mar 13

Ubique5740 wrote:
Please Please can I join? I will not make many expense claims - the ones I do can be lost with the salary , or to make it look better give me a bigger salary with no expenses, that will allow the appointed Media Officer chance to release a news story stating that no expenses are claimed. The Audit by the Department Finance Officer will support this story .
Ubique,

You will have to come for an interview to prove that you are the best person for the job.

Oh, wait, hang on, I have just been told by Mr Jarvis that that won't be necessary - he thinks you're a splendid chap and the job's yours.

What salary would you like? And would you also like a golden hello and a relocation package?

Ubique5740 says...
4:28pm Mon 25 Mar 13

GDJ - Best if I meet you at the same restaurant we met at last Saturday evening . say about 7 this evening , phone if its inconvient , we can discuss salary etc.over dinner. Bit difficult to justify re location package but am sure we can sort that out !

Ubique5740 says...
4:28pm Mon 25 Mar 13

GDJ - Best if I meet you at the same restaurant we met at last Saturday evening . say about 7 this evening , phone if its inconvient , we can discuss salary etc.over dinner. Bit difficult to justify re location package but am sure we can sort that out !

GDJ says...
5:04pm Mon 25 Mar 13

Jolly good.

Might be a bit late - I just need to sign some redundancy notices for the workers (keep it under your hat, we're still officially in consultation with them) and then have a drink with an old Common Purpose chum.

dippyhippy says...
10:23pm Mon 25 Mar 13

Enough of this madness!! I have no wish to be supervised or managed or led anywhere by a team leader! I have no need for a schedule and I most certaintly don't leave my missives half written!! This has turned into a monster! All I set out to do was to write a poem! Simple. Until the council got involved!Thats it - no more rhyming couplets until this nonsense is ended!!

P.S. Two wheels, many thanks for all the info,very useful,and much appreciated.The rest of you will feature in my next ditty,a rather dark affair.........!!

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