A BOOK shop as joined the battle to save traditional books and book stores by taking part in a national campaign.

Lindsay Jackson, of Ledbury Books and Maps on the High Street, will be throwing a Big Bookshop Party tomorrow to mark the launch of Books Are My Bag – a nationwide campaign that will celebrate books and high street bookshops, in the face of increasing competition from E-books and multi-national bookselling giants.

Mrs Jackson said: “I am beating the drum for books, physical books.

Some books are for keeps, and you can pass them on.

You can’t easily do that with e-books.

“I have bought 500 personalised ‘Books Are My Bag’ cloth bags, and I will be giving one away free with every book bought on the day.”

Nationally, the campaign is a collaboration between publishers, bookshops and authors and is the bigges tever promotion of books and the high street to celebrate the nation’s traditional love of bookshops and calling on book lovers to show their support.The event will take place from 9am to 5pm. The shop was called “especially impressive” in an article in a national newspaper.