TWO years ago, Billy Herrin and Anni Fitzgerald Allen were selected as the new Faces of Fit, replacing the winners of the first ever competition to find a model to become the face of the fashion brand, Emily Jones and Samai Chichester.

This year, the competition is back, but with a twist, as Fit is joined by fellow Widemarsh Street retailer Henryka Amber and Silver Jewellery to track down this year’s winners.

We are now launching our third search for two models, a young woman to become the look of Henryka, with a guy chosen to be the face of Fit as it transforms itself into a store selling exclusively menswear.

The prizes are vouchers for £500 to spend in FIT (male winner) and Henryka (female winner).

The two models will be the faces of the two stores online and offline marketing campaigns for the autumn/winter season 2014/15 and into next year.

So if you’re over 16 and think you’ve got what it takes, or you think your friend, your neighbour, your son or daughter, could be the new face of two of Hereford’s most successful independent retailers, we want to know!

To enter, go to where you’ll find a link to the entry form. Simply upload your details and three photographs – one full face, one in profile and one full length. Photographs should not have been edited.

Girls must be a minimum of 5’5” tall while guys must be a minimum of 5’7” tall. Make sure you will be available for the key dates before you enter.

The final judging session will take place at Saxtys on Thursday, June 26, and the final photoshoot will take place in the week beginning August 18.

For rules and conditions visit and click on April edition.