THE managing director of one of the county's best known cider companies spoke about the industry's responsible approach to future prosperity at a national event in Westminster.

Helen Thomas, of Much Marcle-based Westons Cider, was a key speaker at the winter reception of the All Party Parliamentary Cider Group (APPCG) and National Association of Cider Makers (NACM), of which she is also chairman.

More than 150 people from across the government and wider drinks industry attended.

In delivering the keynote speech Ms Thomas emphasised that the cider industry was primarily rurally based and worked hard to uphold the proud tradition and strong reputation of its craft.

She said: “We are often one of the largest employers in our communities and as a result we have always recognised the need for community support, local investment, sponsorship of rural training and employment. When we think of our own future, we also consider the future needs of those around us.”

She pointed out that as a forward-thinking and progressive industry cider makers do not just consider their local communities, however, and emphasised the need for cider makers to behave responsibly as they develop and market their brands.

"We have always prided ourselves on how quickly we are able to support consumer education with clearer messages on our labels, better information on our websites and support for Drinkaware and the Portman Group," she said.

"Better education has resulted in reports of excellent improvements in responsible drinking. In the last decade, total alcohol consumption in the UK has fallen by 18% and the number of adults drinking within recommended guidelines has risen to 76%. 38% fewer under 16s have tried drinking alcohol and alcohol related crime is at an all-time low."

A continued responsible approach towards its local communities and to its consumers will ensure that the cider industry is well placed to return the market to growth.

Summing up the evening, Ms Thomas added that the reception was about celebrating the great British cider industry and what it brings to the UK economy – especially its rural communities. "It is about celebrating an industry that has been here for centuries and we hope will be here for centuries to come," she added.

"It is a celebration of the diversity of British cider and the passion and enthusiasm of the British cider maker."