THE majority of addresses in Herefordshire, including in Ledbury, now have fast broadband connectivity speeds, according to Herefordshire Council.

Since the start of the Fastershire project in 2012, Herefordshire has moved from less than 1% of households with 'superfast' broadband to 85.5% of premises that can order a service of over 30Mbps.

A Herefordshire Council spokesman said: "The rural nature of the county means that premises are more expensive and harder to reach than in urban areas where existing infrastructure was already in place to support broadband. Both Herefordshire Council and national government have invested in broadband delivery in the county where investment was not forthcoming from commercial companies."

But now Herefordshire is leading the way with the availability of the latest "full fibre" broadband.

The spokesman added: "The government have recently announced its ambition for full fibre – that means fibre directly to the home as this technology provides access to fastest broadband speeds currently available, 330-1000Mbps. Fastershire has already instigated that approach and to date 12% of Herefordshire premises have access to full fibre, compared to only 4% nationally.

"This is set to continue by 2020 as, Gigaclear, who specialise in connecting rural communities with its pure fibre network, have been contracted by Herefordshire Council’s Fastershire project to deliver phase 2 of the project’s strategy. Phase 2 in rural areas aims provide access to faster broadband to those properties that were not covered by Phase 1 or commercial rollout. This will make Herefordshire one of the most fibre-enabled counties in the country."

This is likely to give local businesses a big boost.

Cllr David Harlow, cabinet member for economy and communications, said: “This level of connectivity is a major factor in enabling businesses to grow, and attracting companies and people to relocate to the county, taking advantage of its rural appeal along with having some of the best connectivity the country has to offer.

"The Fastershire build with Gigaclear is vast and over the next two years Gigaclear will lay approximately 7,000,000 metres of new fibre optic cables across the project area.

"The network build has already begun and we should soon see the first live properties in Herefordshire. Inevitably with a rollout of this size there will be some disruptions and changes to the delivery timetable, but the new network will transform broadband access in the county for years to come."