WORCESTER-based record producer and music industry entrepreneur Muff Murfin has been appointed the first president of a Midland business group which helps the NSPCC.

Mr Murfin, who lives at Kempsey, has been a committee member of Coventry and Warwickshire NSPCC Business Group for more than 20 years and has now accepted its presidency. The committee has raised around £2.5m for the charity, making it the biggest fundraising group outside London.

He said: "I am proud to have been appointed as president and I am very much looking forward to the year ahead and giving the committee the backing it needs. I have been involved with the charity for more than 20 years and have seen first-hand the fantastic work it has achieved in the community. We have raised close to £2.5million and we will be looking to build on that this year with a number of events already planned including the Jaguar Land Rover NSPCC Drive and our annual charity ball.

“They say nothing is ever new in fundraising but I am hoping to be able to use the experience I have obtained while working in radio, and as a long-standing committee member, to help strengthen the charity’s profile and build on its accomplishments. The success of having a local business group is that the money we raise is spent on local NSPCC services and helps to provide vital services that support vulnerable children in the area.”

The Coventry and Warwickshire NSPCC Business Group consists of more than 20 business people in the area and undertakes a wide variety of activities to raise money for local NSPCC services. Mr Murfin will continue to build on the charity’s legacy, overseeing its corporate fundraising drive as well as helping to boost awareness and support to protect children across Coventry and Warwickshire. He was previously a director of CV One which was responsible for the management of Coventry city centre and the promotion of Coventry and Warwickshire. During his early career, Mr Murfin established a number of radio stations in the region including KiX96 in Coventry and The Bear102 in Stratford and his radio jingles have been played on radio stations around the world.