MOTHER and baby brand JoJo Maman Bébé, which has a store in Worcester's CrownGate centre, is launching an emergency appeal as part of its From a Mother to Another initiative.

The company will collect winter shoes and boots to donate to children in need in Lebanon. Collections will be shipped directly to three partner charities, who work on the ground in the country.

JoJo founder and managing director Laura Tenison travelled through Lebanon and along the Syrian border to deliver packs of children’s clothes collected earlier this year. While there she talked to locals and refugees asking what help would make the most difference and found they are in desperately need of essential basics, but with the cold weather approaching warm shoes and boots are one of the most pressing needs.

She added: "Travelling through numerous army road blocks to the refugee camps along the Syrian border was an eye opening experience. There are few formal camps and refugees appear to be living in every possible place. By working with local charities and organising a distribution network we can ensure our donations get to those in need without delay.”

JoJo Maman Bébé will collect good quality, nearly new baby and children’s shoes, wellies and boots up to size 12. For speed of delivery to the refugees, customers are asked to pack each pair in a clear plastic bag, labelled with the size and deliver to JoJo’s boutique in Chapel Walk, Worcester before Sunday, October 18.

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