THE Hereford Times' parent company has been shortlisted alongside the Economist and Financial Times for a key digital award.

Newsquest Media Group has been nominated in the Best Use of Data for Commercial Gain category at the 2016 Online Media Awards for its range of category-specific display advertising products.

They have have significantly improved the accessibility and performance of the company’s online display campaigns for its 50,000+ local SME advertisers.

Newsquest Digital Director, Mark Smith, said: "Our Ad Product development team have put a lot of time, thought and effort into what they’ve produced for our local sales team so it’s particularly gratifying to be recognized on a shortlist of three alongside major global brands like The Economist and the FT."

Having already won Most Innovative Digital Publisher of the Year at the Drum’s Digital Trading Awards in May, the shortlisting reflects the continued effort to drive digital innovation throughout the Newsquest business.

The winner will be announced at the Drum’s Online Media Awards on June 7 in London.