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4:00pm Saturday 13th October 2012 in Ledbury
HENRY Westons, made by Westons Cider of Much Marcle, near Ledbury, is the official cider of The Times Cheltenham Literature Festival, which runs until Sunday, in a sponsorship deal spanning the next three years.
It is the first time a cider brand has been involved in the festival’s sponsorship and Helen Thomas, managing director of Westons, said: “We are very excited about this new alliance.”