Hereford Hospital's 'Born Sleeping Appeal' has received £280 from New Radnor village shop Esco's.
The money was raised from a raffle with prizes donated by Esco's and will be used to help running costs at the 'Born Sleeping' maternity bereavement suite.
Esco's proprieter Sharon Simcock said: 'The Born Sleeping Appeal was chosen in memory of Lola, who was stillborn last November.
"With the backing of her parents we decided to support the appeal.
"I would also like to say a big thank you to everyone who bought a ticket and donated to the fundraising."
The Born Sleeping Appeal is the latest in a long list of charities to receive money from Esco's.
St Michael's Hospice, Macmillan Nurses, Marie Curie and the Velindre Cancer Centre are four other charities which have received money from Esco's over the last few years.
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