MORGAN cars took to the roads across Worcestershire to celebrate the re-launch of the historic Elgar Route.

The route, which was re-launched on March 30, is a 37-mile journey around the Malvern Hills and county which follows in the footsteps of the legendary composer, Sir Edward Elgar.

Key attractions include The Firs: Elgar's Birthplace in Lower Broadheath, Great Malvern, the Malvern Hills, Upton-upon-Severn and Worcester.

Starting at Malvern College, the cars also stopped at the Great Malvern Priory, Black Hill Car Park, Peachfield Common and Cathedral Square.

After the rally, representatives from the Elgar Society, the Morgan Sports Car Club and other dignitaries gathered at The Firs along with Cllr Dean Clarke, chairman of Malvern Hills District Council, who said a few words.

Guests enjoyed a musical performance by Michael Jones, a teacher at The Elgar School of Music based in Worcester, and a new exhibition by Anthony Bridge which combines the local artist’s passion for cycling and the Elgar Route.

Victoria Carman, visitor economy officer at Malvern Hills District Council, said: "We are so pleased to be involved in giving the new and improved Elgar Route the re-launch Sir Edward Elgar so rightfully deserves.

"Heads were turning when the Morgan rally toured the route and the Morgan car owners were delighted to help with some great photo opportunities along the way. We want to extend our thanks to everyone involved."

Toby Blythe, head of marketing at Morgan Motor Company, said: "The re-launch of the Elgar Route is brilliant news for the county, not only will it allow local residents to discover the origins of Elgar, it will also help to encourage more tourism to the area.

"The Morgan Factory and Visitors Centre is conveniently located for people looking to take part in the route.

"Congratulations to MHDC for re-launching the route, we hope everyone who drives it enjoys."