A BEAUTY salon in Hereford has scooped a prestigious industry award in a national competition.

Grandstand Road based Pure Emporium was named Beauty Salon of the Year at The British Hair and Beauty Awards this week.

Salon owner Amy Card said the business, which will celebrate its sixth birthday later this year, has gone from strength to strength.

"I am absolutely elated that the salon has now gained this award to complement our continuous flow of wonderful reviews," she said.

"We also won awards in 2017 for Beauty Therapist of the Year, Manager of the Year and Employer of the Year, so we can now officially say we are a multi-award winning salon!

"The salon wouldn't be where it is today without our fantastic team, and our wonderful clients also play an immense part in this journey. Without their continued custom and loyalty, we wouldn't have a job to do, and for that we are exceptionally grateful.

"This has brought us all complete joy."