A NEW film highlighting the many health and ecological benefits of buying and eating 100 per cent grass-fed meat and dairy has been commissioned by the Pasture-Fed Livestock Association (PFLA).

The organisation, which champions and supports farmers who never feed any grain to their animals and which has farmer members across the three counties, launched the film at BBC Countryfile Live at Blenheim Palace in Oxfordshire.

It was funded by the Patagonia Trust and Roddick Foundation and shows a day in the life of certified Pasture for Life farming family, Jonty and Mel Brunyee of Conygree Farm, based on the National Trust’s Sherborne Estate near Northleach in the Cotswolds.

Starting at sunrise, beautiful shots of the farm reveal all the good things feeding animals just on pasture brings, such as rich wildflower meadows, healthy soil, abundant wildlife and happy and relaxed cattle – which all, says the PFLA, contribute to the “best meat and milk you can buy.”

Footage travels from a butcher’s shop and on to a family barbecue, where Pasture for Life meat and dairy products are enjoyed.

“Creating consumer demand for Pasture for Life food, with its nutritionally superior attributes over food from grain-fed animals, is now one of our chief goals, and will support farmers choosing to farm this way,” said the PFLA’s Russ Carrington at the launch.

“We want to let people know how and why 100 per cent grass-fed animals produce such great food – with more good fats, a healthier balance of omega 3 and omega 6 fatty acids and more vitamins and minerals, as well as having a unique flavour and taste reflecting the landscape where they lived.

“Then we want them to ask for certified Pasture for Life foods, as this is the only guarantee the animals have never been fed any grain.

“The first place to look is on the Pasture for Life website, by clicking on the Where to Buy page,” added Russ.

The new film can also be viewed at pastureforlife.org.uk.

It will be used widely at future Pasture for Life events and meetings.