The annual Ledbury Big Breakfast starts from today until Monday - but with a slightly different recipe for success this year.

The event usually takes place in cafes, pubs and hotels in the town, showcasing the best of local produce, but these venues are now closed during the third lockdown.

Participants are being asked to visit local shops and create their own breakfast at home.

Griff Holliday from the Ledbury Food Group which is organising the event, said: “We want to encourage everyone to support local butchers and greengrocers.

"This is the first time it's been held with social isolation rules in place and I want to remind people to observe Government requirements when out shopping and at home.

“It’s important to keep the spirit alive and lighten the mood at the moment and if we can do something like this in a safe way, then we should do it.”

Mr Holliday said that video platforms such as Zoom can be used to bring people together while they eat, sharing in a communal spirit.

Mr Holliday added: "Consider helping others less fortunate by contributing the cost of a breakfast to charity - Ledbury Food Bank or NHS Charities Together."

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Businesses at last year's breakfast reported good trade, with breakfasts from the lightest to the most traditional in demand, from bacon, eggs and trimmings through devilled kidneys to avocado on local sourdough, with many different options in between.

The then mayor of Ledbury, councillor Phillip Howells, described the town as "buzzing with happy customers" when he visited most places taking part.

Anyone taking part in the Ledbury Big Breakfast can send their pictures to: