What is your full name and the name of your business?

Serenity professional hairdressing

How long has the business been going?

We have been open 8 years on December 23rd, I can’t quiet believe where the time has gone.

What services/ products do you sell?

We are a framesi creative studio, and Donna the salon Owner is a framesi international ambassador. All stylists are colour and wedding hair specialists, and enjoy all aspects of hairdressing. The salon offers a wide range of colouring services, cutting, perming, wedding hair, barbering, curling, and blow drying. We sell framesi products, we have the full OLAPLEX range and GHDs.

What is the best selling line in your business?

In more recent months most clients are really enjoying the OLAPLEX products, and our wonderful framesi cool blonde shampoo.

What made you get involved in the business?

I had been hairdressing for a few years, working in salons in Malvern and Ledbury, and I got to the point in my life where I wanted a little more. Iv always been ambitious and I was brought up in a family run business so I felt it was the next step for me.

What is the weirdest thing you have been asked for in the business?

Nothing is ever really weird in our line, we are artists so if people want us to create something we often do it.

What is Ledbury like to trade in?

I love Ledbury, I've lived here all my life, and as I have said before I was brought up in a family run business so for me it had to be. Ledbury is so friendly, the clients are just wonderful and our neighbours are fantastic. There is such a welcoming feel to the whole town all the small business are great and everyone supports each other.

Anything else you want to say about the business?

I feel incredibly lucky to have an amazing team, over the past years have been super supportive, and the last 18 months have been so difficult but the girls have always been with me every step of the way. We have all been blown away by the support and love from our clients, it’s been so beautiful.