A cider maker has renewed its sponsorship deal with a football club.
Westons Cider has agreed a five-year extension with Hereford FC, continuing a partnership that began in 2015 and builds on a longstanding relationship with the club dating back to the Hereford United era.
The deal will see Westons continue to supply cider at Edgar Street and support the club through giveaways for volunteers and hospitality guests.
George Webb, commercial director at Hereford FC, said: "We are absolutely delighted with this deal and on behalf of everyone at the club I’d like to thank Westons for their generous, ongoing support.
"Westons continue to be a huge Herefordshire success story and our partnership with them has been of great benefit to our club in a huge number of ways.
"As with all our sponsors, the support we receive from Westons is absolutely vital as we continue to look to drive Hereford FC forward on and off the field, which is why extending this deal for the next five years is fantastic news for the club because of the long-term commitment it provides."
Westons has also funded a refurbishment of Radford’s Bar, featuring new signage and Stowford Press branding.
Gemma Evans, brand manager at Westons, said: "We’re absolutely thrilled to continue our partnership with Hereford FC for another five years.
"Our connection with the club runs deep – built on shared values, local pride, and a love for great cider and great football.
"Seeing the new Stowford Press branding at Radford’s Bar is a real celebration of that bond."
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