AMAZON is helping children facing a lack of food due to financial insecurity bought on by Covid-19.

Research from the Food Foundation has revealed five million people in the UK living in households with children under 18 have experienced food insecurity since the lockdown started.

1.8 million of these experienced food insecurity solely due to the lack of supply of food in shops, leaving 3.2 million people (11% of households) suffering from food insecurity due to other issues such as loss of income or isolation.

To help combat this, breakfast packs containing food supplies from Arla, Heinz, Kellogg's, Morrisons, New York Bakery Co and Quaker Oats UK will be delivered for free directly to children’s homes by Amazon.

The team at Amazon’s delivery station in Worcester will support the delivery of the parcels of breakfast food through Amazon Logistics to the homes of children across the UK.

Between May 11 and May 22, more than 6,700 breakfasts were delivered to almost 500 homes in the Midlands. During this period, each child received packs containing two weeks’ worth of Magic Breakfast food, either via their schools, or via an Amazon delivery.

Kerry-Anne Lawlor, Country Director of Amazon Logistics, said: “We are delighted to continue our long-standing support of Magic Breakfast by delivering breakfast parcels to the doorsteps of thousands of children during this difficult time, ensuring they have a healthy start to the day.”

To help Magic Breakfast reach more children at risk of hunger under lockdown, Amazon, a long-standing supporter of Magic Breakfast, has stepped in to help with its warehousing and logistics expertise. Since the partnership began in 2016, Amazon has helped Magic Breakfast provide over 1.5 million breakfasts to thousands of children across the UK.

Alex Cunningham, CEO of Magic Breakfast, said: “Amazon staff have bent over backwards to help the children and schools we support. In a time when hunger is a reality faced by many, Amazon is enabling Magic Breakfast to reach thousands of vulnerable children with a healthy breakfast - children who can no longer access breakfast provision at school and whose families may be finding it difficult to provide food under lockdown. A very big thank you to Amazon”.

The Executive Headteacher of a Magic Breakfast partner school said: “Thank you so much for this valuable support you are offering to our families. It is much needed and much appreciated.”

Amazon will be continuing to offer this free home delivery service to Magic Breakfast for 12 weeks, or for as long as schools remain under lockdown.