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Ledbury Reporter: WORTHY CAUSE: Fiona Lewis and sales assistant Jo Baker with some of the bras they are collecting to raise money for breast cancer. Picture by Paul Jackson. 4813462202. WORTHY CAUSE: Fiona Lewis and sales assistant Jo Baker with some of the bras they are collecting to raise money for breast cancer. Picture by Paul Jackson. 4813462202.

IF you've been lucky enough to get some new underwear this Christmas, there's no need to throw out your old bras just yet.

Fiona Lewis, owner of town shop Appliance Solutions, has a very personal reason to collect used bras for a cancer charity.

She lost her father to liver cancer when she was just 16, and now she likes to do what she can for cancer research, including setting up a “Drop Your Bras Off” campaign at her shop, to bring in as many old bras as possible.

A special pink collection box has pride of place in her store, off Bye Street, among the fridges, dishwashers and washing machines.

Miss Lewis said of her personal motivation: “I know I’m supporting a very worthy cause. As I child I grew up with my father, Bryn, always being poorly, and he died just after my 16th birthday.

I like to do what I can for cancer research.”

A company called BCR Global Textiles, which helps small businesses in Africa, will donate £1,000 to Breast Cancer Research for every tonne of bras collected, and the bras will help African women in a continent where the items are often too costly to buy or produce.

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